With a cultural theme, the Nyahi brand aims to present the Betawi culture through its delicious and refreshing drinks.
Packaged with a contemporary ethnic design typical of Jakarta, the Nyahi brand appears more unique when compared to other competing brands.
One of the Betawi characteristics taken into the visual part of the Nyahi brand is the art of Ondel-ondel. Why Ondel-ondel? Because Ondel-ondel is easily recognizable and often encountered in several places in Jakarta, making Ondel-ondel suitable as a representation of the Nyahi brand.
Design Elements
- Ondel-ondel Representation: The logo features a stylized image of an Ondel-ondel, capturing the essence of Betawi culture. The Ondel-ondel is depicted with a simplified face, prominent eyes, and a joyful expression, which are characteristic of these traditional puppets.
- Headdress: Surrounding the face are radiating lines that resemble the elaborate headdresses worn by Ondel-ondel. These lines create a sense of movement and festivity, reflecting the celebratory nature of Betawi culture.
- Color Scheme: The logo uses a bright green background with white elements. The green color symbolizes freshness and nature, aligning with the idea of a tea drink. The white elements ensure clarity and contrast, making the logo stand out.
- Symmetry: The design is symmetrical, which adds to its visual appeal and balance. Symmetry is often associated with harmony and stability, qualities that can be appealing in a brand.
Symbolism
- Cultural Heritage: By incorporating the Ondel-ondel, the logo pays homage to Betawi culture, creating a strong connection with local heritage. This can resonate well with consumers who value cultural identity and tradition.
- Freshness and Vitality: The green color and the dynamic lines suggest freshness and vitality, which are desirable qualities for a beverage brand, especially one that focuses on tea.
- Joy and Celebration: The joyful expression of the Ondel-ondel and the festive headdress convey a sense of joy and celebration, making the brand appear lively and inviting.
Overall Impression
The Nyahi Drink logo effectively combines traditional cultural elements with modern design principles. The use of the Ondel-ondel as a logomark not only honors Betawi culture but also creates a unique and memorable brand identity. The bright green color and dynamic lines suggest that the drink is fresh and invigorating, while the joyful expression of the Ondel-ondel adds a welcoming and festive touch. This thoughtful design makes the Nyahi Drink logo stand out and effectively communicates the brand’s values and cultural roots.