Virallyn is a local perfume brand that offers a luxurious sensation with a choice of 5 aroma variants for millennials who want to always look elegant and trendy.
As a new product, Virallyn needs a visual brand with a good and planned concept, the goal is that Virallyn can become a brand that is easily accepted, and has a special place in the minds of consumers.
The logo design for the brand “VIRALLYN” is a sophisticated and versatile emblem that combines geometric precision with modern aesthetics.
Design Elements
- Central Icon: The main feature of the logo is a complex, circular, geometric pattern that resembles an interwoven knot with eight symmetrical loops. This intricate design creates a sense of unity and continuity, symbolizing the interconnectedness and dynamic nature of the brand.
- Typography: The brand name “VIRALLYN” is written in uppercase letters using a modern sans-serif typeface. The font is clean and bold, enhancing the logo’s readability and contemporary feel.
- Proportional Scaling: The logo includes diagrams that provide measurements for proper scaling. The height of the circular pattern is equal to ‘x’, which corresponds to the height of the capital letters in “VIRALLYN”. When scaled down to 0.5x, both elements maintain their proportional relationship, ensuring consistency across different sizes.
The mark logo is a modification of the letter V designed into a gold-colored circle making this logo look classy.
Color Variations
- Primary Color Scheme: The primary logo is presented in black and white, providing a classic and versatile look that can be easily adapted to various backgrounds and applications.
- Flavor/Scent Profiles: The logo is also shown in different color variations, each paired with a name suggesting a flavor or scent profile:
- So Sweet: Black and white
- Vanilla: Yellow and white
- Cranberry: Red and white
- Hawaii: Orange and yellow gradient
- Strawberry: Red gradient
Detail Reduction
- Simplified Versions: The logo is demonstrated in varying degrees of detail from 100% to 25%, showing how it can be simplified while retaining its recognizability. This flexibility allows the logo to be used effectively in different contexts, from detailed print materials to simplified digital icons.
Symbolism
- Unity and Continuity: The interwoven knot design symbolizes unity and continuity, reflecting the brand’s commitment to interconnectedness and dynamic growth.
- Modernity and Versatility: The clean, geometric design and modern typography convey a sense of innovation and adaptability, making the logo suitable for a wide range of applications.
Overall Impression
The VIRALLYN logo is a well-crafted design that combines geometric precision with modern aesthetics. Its versatile color variations and scalable design ensure that it can be effectively used across various platforms and products. The intricate knot pattern and bold typography create a strong visual identity that is both memorable and adaptable, making it an excellent representation of the brand.