Beesmart — Retail Brand Identity Design
Client: Beesmart (Local Retail Store, Indonesia)
This project presents a brand identity design for Beesmart, a local retail store in Indonesia focused on providing convenient and smart everyday shopping experiences.
The logo concept is inspired by the idea of smart choices and organization, visualized through a stacked geometric symbol that represents products, structure, and efficiency. The mark is designed to feel modern, simple, and easily recognizable, making it adaptable across store signage, packaging, uniforms, and digital platforms.
A bold yellow color palette was chosen to convey energy, optimism, and visibility, helping the brand stand out in a competitive retail environment. The clean typography and minimal visual approach reinforce Beesmart’s positioning as a friendly, modern, and reliable neighborhood store.
This identity system is designed to be scalable and flexible, supporting Beesmart’s growth while maintaining strong brand consistency across all touchpoints.
