Jakarta Party — Brand Design System
Jakarta Party is a vibrant event and entertainment brand that represents the energy, diversity, and bold spirit of the city of Jakarta. This project focuses on building a flexible and scalable brand design system that can live across digital platforms, social media, merchandise, and event materials — while staying playful, modern, and highly recognizable.
The visual identity is built around a custom JP monogram, constructed using a consistent geometric grid system. The logo combines rounded corners and modular shapes to create a friendly yet confident personality. The use of bright, contrasting colors reflects celebration, movement, and inclusivity — capturing the festive atmosphere behind the Jakarta Party concept.
The design system ensures:
Strong visual consistency across platforms
Easy adaptability for icons, social media, and print
Clear brand recognition even at small sizes
A balance between fun, clarity, and professionalism
This system includes:
Primary logo and logotype
Grid and construction system
Color palette and variations
Icon and symbol usage
Light and dark mode versions
The result is a lively, flexible brand identity that feels dynamic, approachable, and ready to grow with the Jakarta Party community.
