Points – POS Application Branding Design
This project showcases the branding design for Points, a POS (Point of Sale) application developed as a local IT product in Indonesia. The goal was to create a modern, professional, and scalable brand identity that reflects reliability, efficiency, and digital innovation for everyday business operations.
The visual system uses a strong geometric logo, bold blue color palette, and clean UI-friendly elements to communicate trust and clarity. The branding is applied across multiple touchpoints, including mobile app UI, business cards, ID cards, and accessories, ensuring a consistent and recognizable identity both digitally and physically.
Designed to support small to medium businesses, Points positions itself as a smart and practical POS solution with a clear, confident, and user-focused visual identity.
