Ayam Budhe – Traditional Fried Chicken Packaging Design
This project presents a packaging design for Ayam Budhe, a local Indonesian fried chicken product inspired by family recipes passed down through generations. The goal was to create packaging that feels authentic, comforting, and trustworthy, while still looking clean and appealing on modern food shelves.
The visual concept combines warm colors, traditional patterns, and bold typography to reflect homemade flavors and cultural heritage. Food photography is used to highlight the rich texture and spiced coating of the fried chicken, emphasizing taste and freshness at first glance.
Designed for ready-to-eat and takeaway packaging, this layout balances tradition with practicality—helping Ayam Budhe stand out while maintaining a strong connection to local identity and family values.
