Terrible — Bold Streetwear Identity System
Terrible is a conceptual streetwear brand built around strong visual impact, bold typography, and a fearless attitude. The identity explores how a simple word — “Terrible” — can be transformed into something iconic, powerful, and desirable through graphic design.
The visual system is driven by:
A high-contrast red, black, and white palette that instantly grabs attention and creates a strong shelf and social media presence.
A custom logotype and symbol that feels sharp, aggressive, and energetic — matching the spirit of modern street culture.
A flexible identity system that works across apparel, packaging, tags, and digital touchpoints.
The goal of this project is to create a brand that feels confident, loud, and unapologetic, while still remaining clean, recognizable, and scalable for real-world production.
The logo mark is designed to be modular and pattern-ready, allowing it to live as a standalone icon, a repeatable graphic pattern, or a bold centerpiece on garments.
This project explores how branding, fashion, and graphic design intersect — creating not just clothes, but a visual statement.
