Virallyn — Indonesian Perfume Brand Identity & Logo Design
Virallyn is a contemporary perfume brand from Indonesia designed to feel elegant, refined, and timeless. The visual identity is built to reflect the emotional side of fragrance — softness, intimacy, and beauty — while still maintaining a modern and premium aesthetic.
The logo mark is inspired by organic, floral, and circular forms that symbolize harmony, femininity, and continuity. Combined with clean typography and a warm, sophisticated color palette, the identity creates a calm yet luxurious presence across all brand touchpoints.
This branding system was developed to be flexible and scalable, working seamlessly across packaging, social media, digital platforms, and print applications. From perfume bottles and boxes to mobile interfaces and brand guidelines, every element is designed to support a consistent and memorable brand experience.
The goal of this project is to elevate Virallyn as a premium local fragrance brand that can confidently stand alongside international names — while still feeling authentic and rooted in Indonesian creativity.
